The TV world is changing. Linear broadcasting, for so long the only way for content to reach viewers, is now enhanced by a myriad of on-demand options. Our work with Five is a perfect example.
To make Five’s on-demand content available through a broad number of portals including: Five.tv, Demand Five, BT Vision, YouTube and SeeSaw.
Once we’ve grabbed the content from Five’s Broadcast Ops, we currently transcode it into 10 different formats and write eight separate metadata profiles to match the requirements of each platform. We also remove ad breaks, add on-screen graphics, programme images and bumpers.
With our help, Five’s commitment to an ambitious on-demand offering has been matched by increased viewing of their content across the board; unique visitors to Five’s websites are up 28% to 1.83m per month. Demand Five served 1.3m long form programmes per month.