The Challenge

Create an on-air identity for a dedicated international gaming channel appealing to a wide audience (12-44 YO M/F) with a broad range of gaming tendencies – from occasional gamers to hardcore enthusiasts.

The Solution

With our channel proposition, Ready to Play, we aimed to make the linear TV channel feel like a gaming console. To appeal to a diverse audience we designed a variety of backgrounds that are changed to suit the time of day and programming content.

The Result

The channel launched successfully and is now rolling out around the world. “It was the seamless integration of high level strategic thinking with outstanding creative execution that made us choose Red Bee. Nice bunch of people too.” Ginx TV CEO Michiel Bakker