Ginx TV Channel Identity
In October 2010 Red Bee Media was appointed by Ginx TV to create a multi-platform brand identity and on-screen presentation ahead of its planned UK launch.
Create an on-air identity for a dedicated international gaming channel appealing to a wide audience (12-44 YO M/F) with a broad range of gaming tendencies – from occasional gamers to hardcore enthusiasts.
With our channel proposition, Ready to Play, we aimed to make the linear TV channel feel like a gaming console. To appeal to a diverse audience we designed a variety of backgrounds that are changed to suit the time of day and programming content.
The channel launched successfully and is now rolling out around the world. “It was the seamless integration of high level strategic thinking with outstanding creative execution that made us choose Red Bee. Nice bunch of people too.” Ginx TV CEO Michiel Bakker