Horrible Histories - CBBC Yourself
Launching our “CBBC yourself” campaign with a multi-platform promotion for the new series of Horrible Histories we aimed to shift perceptions of the CBBC brand; positioning it as cool, feisty, bold, fresh and infectious.
To make kids aware that there was a brand new series of Horrible Histories coming to CBBC and, at the same time, increase interactivity and ensure audience gives credit to the CBBC brand.
We devised a multi-platform beauty spoof campaign starring a Viking, a Georgian and an Egyptian giving “horrible” beauty tips based on real facts. We ran promos in BBC airtime, created countdown web banners and an interactive photo application for the CBBC website and placed cinema trailers ahead of Shrek Forever.
The programme averaged 180,000 viewers during its timeslot (24.4% of 6-12s) and was the 2nd highest performing programme in this slot. On the first day the Horrible Histories microsite had over 35,000 unique users - nearly 25% of unique users on CBBC that day.