The Challenge

Build an online presence that positions a new player in the movie world as a leading film producer.

The Solution

With Imagenation’s production philosophy based on the traditions of Arabic storytelling, we carried this theme to the website. Through flash animation we created a swirling timeline that revealed classic Arabian iconography before seamlessly framing upcoming movie releases.

The Result

By designing the site around the Drupal open source Content Management System (CMS), site editors can modify copy and content with no specialist programming skills. The project was delivered on budget two months ahead of schedule and went online just before the Cannes Film Festival in May 2010.

Vist the Imagenation website.