ITV Content Store
As architects and managers of ITV’s digital content library, we’ve updated their workflow and content systems.
Equip ITV for a world of anywhere, anytime media through designing, building and managing their new content store.
In a four-phase project we are revolutionising the way they handle content and are dispensing with videotape. We’ve created a fully automated end-to-end workflow that ingests and digitises content on receipt of a client work order. We then add metadata and transcode the content for multiple platforms.
We’re driving flexibility and commercial efficiency. This means helping them innovate and reach their viewers in new and profitable ways. Our work on Watch Live, ITV’s groundbreaking application for iPhone, is a perfect example.