The Challenge

Equip ITV for a world of anywhere, anytime media through designing, building and managing their new content store.

The Solution

In a four-phase project we are revolutionising the way they handle content and are dispensing with videotape. We’ve created a fully automated end-to-end workflow that ingests and digitises content on receipt of a client work order. We then add metadata and transcode the content for multiple platforms.

The Result

We’re driving flexibility and commercial efficiency. This means helping them innovate and reach their viewers in new and profitable ways. Our work on Watch Live, ITV’s groundbreaking application for iPhone, is a perfect example.