Megamax Channel Identity
- Client: Chello Central Europe
- Type:
- Service: Multi-Platform Identity
As part of our on-going relationship with the Chellomedia group we were invited to pitch for the branding of their new channel, Megamax, aimed at older kids who’ve outgrown Chellomedia’s younger children’s channel.
The Challenge
To launch Megamax as a credible, cool new channel for 8-12 year old boys with the kind of content that gives the audience a chance to be part of something. We aimed to build a beacon brand that captured the fun and friendships of the middle childhood.
The Solution
We created spark-e and i-ron, two robots from another dimension who live in the Megamax transmission station and beam the channel to viewers on Earth. They represent everything the channel stands for: competitive and mischievous but always fun to watch.
The Result
"Creating a new and unique kids brand is always difficult but Red Bee have delivered another exceptional concept, to make MEGAMAX a fresh, cool and exciting brand - a worthy contender to battle the biggest children's brands out there!" Tamas Hermecz, Creative Manager, Chello Central Europe
