THE CHALLENGE:

There are few bespoke kids channels in India – and none that offer action-packed content for young boys. So our task was to create a channel identity that really captured their tastes and aspirations and help deliver large viewing figures from day one.

THE SOLUTION:

To mirror the gaming world that young boys love, we created a fast-paced set of idents with a first person point of view. The aim was to allow viewers to feel at the heart of the channel and be the hero of our adventures. We then designed the OSP using key elements of the idents to create a cool and edgy environment.

THE RESULT:

The channel launched on Monday 19th December to great acclaim in India. Viewing figures will follow.