TV Globo adopts Piero
- Client: TV Globo
- Type:
- Service: Piero
With their mind-boggling ratings for football, we were thrilled when Brazil’s TV Globo became officially ‘Piero Crazy’.
TV Globo are much more than Piero fans; they’re Piero pioneers and have done their utmost to exploit its potential. Mainly employing it across their domestic coverage of the Carioca and Paulista championships they also use it to analyse the action in big international matches.
All along they’ve been Piero’s dream client; commissioning 3D players and giving us constant feedback on new features and developments. And in a country that’s officially nuts about football they give Piero its biggest audience anywhere – a staggering 180 million.
Piero has been recognised throughout the industry as a groundbreaking product that really adds to viewers’ enjoyment and understanding of sport. In 2006 it won both the IBC Innovation Award for Content Creation and the Cable and Satellite International Award for Product of the Year. More importantly, since TV Globo came on board, it’s been bought and adopted by a host of sportscasters in around 20 countries including; ITV Sport, Al Jazeera, Canal+ France, SVT, ESPN Classic and RTE.

