Wimbledon 2012

The BBC's first trailer for its Wimbledon coverage runs through several of the championship contenders, with each player's characteristics rendered over their body in type.


Our creative challenge was to convey the key characteristics of each of the top men and women players. We wanted to demonstrate what could set them apart, and see them crowned champion.


As the players are shown playing key shots that they’re known for, their bodies become taken over with words that describe their playing style, past wins and individual traits that could make them the winner.

A lot has been said about each of these players over the past few years, but in the end only one word matters: champion.


The campaign debuted to strong reviews, and was featured in Creative Review and Design Week.