SBS NL Case Study

“Have you thought about how to combine Television channels, News videos and TV-guides in the new online woRLd?””

Create one rich online experience

Sanoma is a leading media group in Northern Europe with a strong position in both offline and online magazine publishing and owner of the most visited Dutch news site SBS Broadcasting B.V., owned by Sanoma (67%) and Talpa (33%), is one of the leading media organizations in the Netherlands with 4 main TV channels, several events channels and 2 TV-Guides.

Ericsson provides a complete end-to-end online video service for live and on-demand  content, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms. Over the last few years, Ericsson has also provided a range of other services: Remote MCR, continuity, datacenter services, live newsroom support and staffing.

The Challenge

  • Be able to adapt to changes fast and stay ahead of competition
  • Differentiate offering online and offer a variety of devices
  • Enable new revenue models
  • Adapt to changing user  behaviours and increasing online  content volumes
  • Constant fight for audience share

Adapt to changing media world

The Solution

  • Offer Media Management, Playout and MCR.
  • Manage VOD and interactive services, employing Piero for graphics and analytics.
  • Provide access services: live and pre-recorded captions (subtitles) and audio description.
  • Supply rich and consistent metadata for EPG Listings.
  • Create a unique and impactful brand identity for the channel.

End-to-End managed service

The Result

  • A complex project is delivered under budget, within an exceptionally tight time-frame.
  • The launch of BT Sport creates strong revenues, and causes an increase in broadband uptake.
  • Tough KPI targets are reached for live events.
  • The project constitutes the first major UK adoption of the DPP AS11 file delivery specification for content with a completely file-based workflow.

Successful launch of two new live and complex UK sports channels

The way our audiences watch content is changing dramatically and we want to ensure we remain ahead of the game and deliver our content in the most relevant and innovative ways. We want to be pioneers, by adapting existing technologies and adopting new ones, to deliver new business models quickly.

Peter de Mönnink, CEO of SBS Broadcasting Netherlands and CEO of Sanoma Media Netherlands

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