A collaborative project involving Red Bee Media has been shortlisted as a finalist in the Content Everywhere category at the IBC Innovation Awards 2026.
The entry, submitted by project partner Bitmovin, recognises work delivered for Belgian public broadcaster RTBF alongside partners Dotscreen, Ad Insertion Platform (AIP), RMB and Red Bee Media.
The nomination recognises a project to enhance advertising delivery across RTBF's streaming platform, Auvio, supporting the continued evolution of its digital services.
As system integrator for Auvio, Red Bee Media worked closely with RTBF and multiple technology partners to implement an innovative advertising solution based on server-guided ad insertion (SGAI). The project addressed the growing challenge of monetising live, on-demand and time-shifted viewing, enabling RTBF to deliver more relevant and compliant advertising experiences across connected TVs, mobile devices and the web.
By combining innovation, collaboration and technical expertise, the solution helps RTBF unlock new revenue opportunities while maintaining a high-quality viewing experience for audiences. It also provides the broadcaster with greater flexibility to evolve its streaming services and advertising capabilities over time.
Olivier Braun, Head of Streaming Services at Red Bee Media, said:
"Streaming audiences expect flexibility, and that creates real complexity when it comes to monetisation, especially for live and time-shifted content. Together with RTBF and our partners, we've delivered a solution that combines flexibility, scalability and control, helping RTBF maximise the value of its content while continuing to deliver a great viewer experience."
The shortlist recognises the strength of the partnership between RTBF, Red Bee Media, Bitmovin and the wider project team, highlighting how organisations across the media technology ecosystem can work together to solve complex industry challenges and deliver meaningful business outcomes.
The winners of the IBC Innovation Awards 2026 will be announced during IBC 2026 in Amsterdam.
We are proud to have contributed to this project and congratulate RTBF and all project partners on this achievement.
About Red Bee Media
Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with media experts in Europe and Asia Pacific, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content and Post-Production services.
For press enquiries, please contact:
Leanne Tomlin
Communications & Engagement Lead, Red Bee
leanne.tomlin@redbeemedia.com
