Simply.TV, a leading video metadata provider, today announced the acquisition of Red Bee Media’s Content Discovery Business, further accelerating Simply.TV’s global expansion and strengthening the company’s position in the U.S. market. In conjunction with this acquisition, Simply.TV has secured a majority growth equity investment from Summit Partners, marking the company’s first institutional funding.
Founded in 2019 by Morten Trolle and Daniel Rühmann, Simply.TV provides metadata solutions designed to help video aggregators, streaming platforms, smart TV and entertainment system manufacturers transform user experiences and connect people with the content they love. Powered by cutting-edge technology, Simply.TV provides high-quality and responsive metadata at scale to help enhance user search, discovery and recommendations. Today, more than 200 digital customers – including leading brands such as Telenor, TitanOS, A1, Orange and Zapping – power their solutions with Simply.TV data.
The acquisition of Red Bee Media’s Content Discovery Business extends Simply.TV’s presence and capabilities in the U.S. market. By integrating Red Bee Media’s extensive U.S. data offerings with Simply.TV’s advanced technology, the company is poised to deliver enhanced content discovery solutions to a growing global customer base.
At Simply.TV, we built an innovative technology platform to set new standards for scalability, flexibility and metadata quality, empowering our customers to create new and engaging user experiences. The market responded, fueling our company’s growth over the past five years. This acquisition will help extend our impact, accelerating our global expansion, strengthening our position in the U.S., and enabling Simply.TV to deliver even greater value to our customers worldwide.
Simply.TV, Co-Founder
User engagement and experience have become central pillars for content distributors, and the video metadata market is rapidly evolving to meet this need,” noted Chris Bon, a Principal with Summit Partners. Johannes Grefe, a Managing Director with Summit Partners added, “We believe Simply.TV’s technology-first approach is essential to delivering on customer expectations and unlocking new capabilities for their content user interfaces. We are excited to support Simply.TV in this next phase of growth.” Both Mr. Grefe and Mr. Bon have joined the Simply.TV Board of Directors.
About Red Bee Media
Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 1000 media experts in Europe and Asia Pacific, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content and Post-Production services.
For press enquiries, please contact:
Leanne Tomlin
Head of Events & campaigns, Red Bee
leanne.tomlin@redbeemedia.com
