Insights

Tomorrow Calling

How should the media industry prepare for an uncertain future?

As our clients respond to landmark technologies we seek to guide them through the maze of new market opportunities. Media consumption is changing, fast. And your future success will depend entirely on how efficiently you exploit that change.

To help you meet this complex challenge, we have launched a year-long programme of discovery; Tomorrow Calling. Tomorrow Calling will build a picture of the media world, its technological possibilities and market dynamics in 2020, through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers. .

Commissioned by Red Bee Media and conducted with MTM London, a specialist provider of research and strategic advice to the media, technology and communications sectors, Tomorrow Calling will draw together the brightest minds in media and seek to guide broadcasters, content owners, studios, platform owners, technology partners and brands though the maze of new market opportunities for TV and online video. It will culminate in a full report to be published in 2012.

Tomorrow Calling will explore three key themes which will centre around three live panel debates involving top-level executives from the broadcast, media, telecoms, technology and entertainment industries:


Future Business Models

Sony, Virgin, Google, Red Bee Media and FreemantleMedia discuss how media industry players can secure revenue streams in a changing media landscape.

The TV Audiences of Tomorrow

BSkyB, MediaCom, UKTV, Red Bee and Thinkbox discuss new research on the future of media consumer behaviour in 2020.

The Evolution of Networks, Platforms and Devices

Google, FreMantle, Cisco, Red Bee Media, Balderdon Capital, & Virgin Media discuss how evolving technology will impact the media world in 2020.

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