Red Bee Media demonstrates 4K Workflow at IBC 2018

14 Sep, 2018

At IBC 2018, Red Bee Media will be demonstrating how we, in a unique way, can bring together the drama of live events, our broadcast grade MCR for remote production...

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Why eSports is the next big thing?

20 Jun, 2018

According to the latest eSports market report (yes, this new-born business already has its own market report!), the eSport business estimates to make almost $1.5 billion by 2020, with a total…

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Repainting the lines: the art of automobile marketing

03 Oct, 2017

I have been a closet fan of Will Gompertz, the BBC arts editor, for some time now. So I was lucky to be able to see him talk, in all…

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7 more things non-media brands can learn from entertainment marketing

04 Jul, 2017

Back in March I shared 9 lessons for brands outside the media sector from the PromaxBDA Europe event. (PromaxBDA is the global community of marketers and creative people working in entertainment). Well, last month, the…

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The sand is shifting at Cannes: what can we learn from the new players on the Croisette?

27 Jun, 2017

There’s been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else’s territory. But…

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TV advertising: the new El Dorado?

25 Apr, 2017

The common media wisdom “content is king” to attract a large audience has shifted to “audience is king”: content is crafted to address a specific target audience. Data and viewership…

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IBC 2016 – What Can We Expect?

06 Sep, 2016

  It’s that time of the year again, when the broadcast industry makes its annual visit to IBC, swapping the indoor canals of Las Vegas for the outdoor variety in…

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Reaping the Benefits of Virtualised Playout

30 Aug, 2016

The virtualisation of the playout technology stack is a natural continuation of the technology evolution we’ve witnessed over the last decade. As an industry we’ve moved from using discrete single…

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20 lessons from the tv brand builders – part 2

05 Jul, 2016

In our last post we summarized the first 6 of 20 key points from our new book The TV Brand Builders: How to win audiences and influence viewers, based on…

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#HumanVsBot Part Two: Underpant Shame vs the Human Touch

07 Jun, 2016

Humans are irrational, chaotic and sometimes hung over. Robots are ordered, rule following. Most of us are spending more time on screens than we do sleeping. Real human interaction between…

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