Red Bee Media demonstrates 4K Workflow at IBC 2018
14 Sep, 2018
At IBC 2018, Red Bee Media will be demonstrating how we, in a unique way, can bring together the drama of live events, our broadcast grade MCR for remote production…
Read the articleWhy eSports is the next big thing?
20 Jun, 2018
According to the latest eSports market report (yes, this new-born business already has its own market report!), the eSport business estimates to make almost $1.5 billion by 2020, with a total…
Read the articleRepainting the lines: the art of automobile marketing
03 Oct, 2017
I have been a closet fan of Will Gompertz, the BBC arts editor, for some time now. So I was lucky to be able to see him talk, in all…
Read the article7 more things non-media brands can learn from entertainment marketing
04 Jul, 2017
Back in March I shared 9 lessons for brands outside the media sector from the PromaxBDA Europe event. (PromaxBDA is the global community of marketers and creative people working in entertainment). Well, last month, the…
Read the articleThe sand is shifting at Cannes: what can we learn from the new players on the Croisette?
27 Jun, 2017
There’s been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else’s territory. But…
Read the articleTV advertising: the new El Dorado?
25 Apr, 2017
The common media wisdom “content is king” to attract a large audience has shifted to “audience is king”: content is crafted to address a specific target audience. Data and viewership…
Read the articleIBC 2016 – What Can We Expect?
06 Sep, 2016
It’s that time of the year again, when the broadcast industry makes its annual visit to IBC, swapping the indoor canals of Las Vegas for the outdoor variety in…
Read the articleReaping the Benefits of Virtualised Playout
30 Aug, 2016
The virtualisation of the playout technology stack is a natural continuation of the technology evolution we’ve witnessed over the last decade. As an industry we’ve moved from using discrete single…
Read the article20 lessons from the tv brand builders – part 2
05 Jul, 2016
In our last post we summarized the first 6 of 20 key points from our new book The TV Brand Builders: How to win audiences and influence viewers, based on…
Read the article#HumanVsBot Part Two: Underpant Shame vs the Human Touch
07 Jun, 2016
Humans are irrational, chaotic and sometimes hung over. Robots are ordered, rule following. Most of us are spending more time on screens than we do sleeping. Real human interaction between…
Read the article#HumanVsBot Part One: March of the Bots
31 May, 2016
We’ve historically had a bit of a love hate relationship with robots and AI: Terminator (petrifying – when you’re eight), WALL-E (adorable), Channel 4’s Humans (whose side are they on…
Read the articleJust Say What You…Hear
17 May, 2016
Live subtitling. Not rocket science. Just transcribe what they say on the telly so that it appears as subtitles. Right? Well, yes and no. For a start, most live subtitling…
Read the articleLet’s talk about data again… and sports
10 May, 2016
There are many theories about the origins of competitive sports. According to some records, the Chinese “cuju” is the earliest form of football. It dates from the third and second…
Read the articleTaking a cue from subtitling
03 May, 2016
In 1967, the documentary Don’t Look Back began with a now-iconic take of Bob Dylan, sound tracked by his own “Subterranean Homesick Blues”. Standing in an alleyway, Dylan holds a…
Read the articleNAB 2016 – it’s a wrap!
26 Apr, 2016
As NAB 2016 wraps up and the tired masses depart Las Vegas for another year, here are some of the key trends that captured my attention during this year’s show….
Read the articleNAB 2016 – what can we expect?
12 Apr, 2016
It’s NAB time again, and the great and the good from the global broadcast industry descend on Las Vegas to showcase their wares and discuss the future of the industry….
Read the article20 Lessons from the TV Brand Builders – Part 1
05 Apr, 2016
At last month’s PromaxBDA Europe conference in Barcelona we were invited to summarize 20 key points from our new book The TV Brand Builders: How to win audiences and influence…
Read the articleWill the IoT change how we watch TV?
15 Mar, 2016
There has been much discussion of late about the imminent arrival of a new class of internet citizen – the Things. The Internet of People, that we all know and…
Read the articleCaptioning live events like Mobile World Congress
08 Mar, 2016
This year over 100,000 attendees from 204 different countries came to the world’s largest exhibition for the mobile industry – Mobile World Congress – in Barcelona to see cutting-edge products…
Read the articleRealising the power of the Fantastic Four – Part 2
01 Mar, 2016
It’s no secret that the big players in the Telco world are making significant moves into the TV industry – with some notable successes already under their belts. It’s easy…
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