Supply By Gabija Jonsson, Head of Communications
The final quarter of 2025 has been a whirlwind of global events, confirming that the media, broadcast, and sports industries are undergoing rapid and exciting transformation. Our team was on the ground across Europe, from London and Paris to Madrid, gathering intelligence on the strategic priorities that will define the year ahead. Here’s a summary of the key takeaways from the DPP Leaders Briefing in London, the SportsPro Media Summit in Madrid, SATIS trade show in Paris and the Rise Women in Broadcast Awards 2025 events:
DPP Leaders Briefing in London
Red Bee Media was the main stage sponsor at the DPP Leaders’ Briefing 2025, hosted in London. The summit gathered senior executives from 30 major media organisations in North America and Europe. The core message of the event was clear: AI is no longer an experiment; it is the strategic priority for streamlining the content supply chain. Broadcasters are moving past initial AI exploration and are now focused on implementing automation that delivers measurable ROI, such as cutting manual editing tasks and accelerating multi-platform publishing. AI-driven media repurposing accelerates content distribution, and leveraging AI helps to eliminate manual bottlenecks, starting from media management to metadata generation. The industry is seeking to maximise its existing content libraries by using AI tools to make content more accessible, searchable, and ready for global delivery. The participants also discussed the influence of the latest technologies on workflows, the drive for sustainability, and the migration to cloud-based solutions. Lively panels explored how the industry must evolve to meet the growing appetite for personalised and on-demand content. Attendees highlighted the power of collaboration to break down the hurdles of adopting new tech, highlighting the importance of digitally-savvy suppliers. The event reaffirmed the DPP’s role as a catalyst for innovation and a champion of a forward-thinking, united media and technology community.
SportsPro Media Summit in Madrid
Madrid buzzed with innovation as the SportsPro Media Summit, which brought together trailblazers from every corner of the sports media world. Visionary speakers explored how AI is reshaping analytics, how fan engagement is evolving, and how digital platforms are rewriting the rules of broadcasting. Attendees seized the chance to spark new partnerships and brainstorm ways to captivate audiences. Data-driven storytelling took centre stage, with experts revealing how analytics can transform content into personalised fan experiences. The Summit confirmed that the business of sport is undergoing a dramatic shift, moving from a traditional rights model to a data-and-engagement-driven strategy. The discussions centred on the evolving relationship between rights holders and the digitally native fans. Sports organisations are heavily investing in OTT platforms and digital infrastructure to own the fan relationship, personalise platform experiences, and maximise subscriber growth. This is a great opportunity for media tech companies to provide the latest innovations and cutting-edge services, driving seamless viewer experiences. Data ingestion, centralisation, and analysis were cited as critical. Fan data is now the central commercial asset, driving personalised viewing experiences to new monetisation models. AI is transforming how sports content is created and distributed, focusing on automated highlights, short-form storytelling, and quickly creating platform-native content strategies to engage diverse audiences.
