Abu Dhabi Media Hub

“Have you thought About how to broaden your Broadcast reach in the Middle east?”

Establish scalable media hub in the middle east

As of February 2015, Ericsson provides broadcast and media services from it’s Abu Dhabi Media Hub situated in the Media Zone. This is a partnership with TF54 to support its burgeoning customer base in the Middle East. A complete technology refresh has been implemented whilst maintaining high quality of service to our existing international customer base. Ericsson currently offers playout and media management services for 9 TV channels.

The Challenge

  • Provide a long-term & thoroughly reliable platform for pre-recorded & live content transmission without cost increase
  • Migrate from legacy equipment and workflows
  • Work with content creators, broadcasters, suppliers & TV service providers

Enable growth in Media in the middle east

The Solution

  • Complete technology refresh, providing highly scalable and redundant technology in playout and media management
  • State of the art Media Asset Management system deployed
  • Exception based monitoring solution & live reporting via dashboards

Simplify the complex

The Result

  • First class E2E managed service
  • Establishment of a scalable, cutting edge broadcast and media hub in Abu Dhabi with 99.99% availability
  • OPEX reduction due to automated workflows and rapid channel deployment
  • Improved visibility and access to content and workflows

World class operation

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