Supply 
Flexibility and agility are key features of any successful media business today, but the commercial and contractual aspects of our industry have developed slower than technology and audience behaviors.
In partnership with the DPP, we have developed a report, which we hope will guide the industry forward in forming more agile and successful next generation commercial relationships. ‘Commercial Relationships: Embedding value’ explores the commercial relationships needed for media businesses of the future.
Use the form on this page to download the full report.
In addition to reading the report, you can also join our CEO Steve Nylund, together with Warner Media, BT Media and Broadcast and Macquire, in a live webcast where they will explore the working culture of the future within the M&E industry.
Commercial Relationships
-
Steve Nylund
CEO, Red Bee Media
-
James Crossland
SVP International Operations, Warner Media
-
Laura Tressler
Head of Sales, BT Media & Broadcast
-
Amy Wettenhall
Associate Director, Macquarie
-
Tom Makinson
Head of Supplier Relationship Management, DAZN
See more detail
Highly transactional commercial relationships are ill-suited to how suppliers and customers can best support each other in a world prepared for uncertainty.
The final report in the Design for Tomorrow series examines the business relationships we will need in future, including:
- Contractual relationships
- Partnership and investment
- Procurement
- Insource/outsource
- Innovation
In this webinar find out what our research told us and in what ways the experts predict we’ll need to change our working culture for the future.