NAB 2024

NAB 2024 2024 HIGHLIGHTS 

Held annually in Las Vegas, the NAB Show is a trade show focusing on media, entertainment, and technology. The industry-leading event welcomes professionals from broadcasting, digital media, film, advertising, and related industries to showcase innovations, discuss industry trends, and network with peers.

Jeb Trowbridge, our Director of Sales for Red Bee Discover, provides insight into key trends and takeaways from the NAB Show 2024.

From a media perspective, what were the most fascinating trends at NAB 2024?

• Metadata: While metadata may not be a new trend, its significance is increasingly emphasized through partnerships and collaboration, which yield superior outcomes. In the dynamic landscape of content creation and distribution, no single entity possesses all the necessary expertise or resources. Success hinges on a diverse network of partners contributing their unique strengths. Whether it is harnessing advanced algorithms for content recommendation, optimizing search functionality, or ensuring regulatory compliance, the synergy between various stakeholders elevates the effectiveness and relevance of metadata integration.
• Artificial intelligence: NAB 2024 suggests that the industry (broadcasters, content providers and technology partners) is embracing whole-heartedly to improve business practices – whether with content creation, content discovery or content distribution. In today’s ever-evolving digital landscape, businesses must decide between leveraging cloud workflows’ flexibility or AI workflows’ intelligence-driven efficiency to streamline their operations and drive innovation.
• ATSC 3.0 emerges: ATSC 3.0 (aka NextGen TV) is gaining traction and has momentum! At least 75% of US households are now within reach of NextGen TV.

What kind of conversations did you have with customers at NAB? 

• Innovation: Innovation took centre stage at NAB 2024. From every conversation I had to every booth I visited, the focus was on delivering products and services that significantly improved internal workflows or enriched the customer experience.
• Optionality: Flexibility is in high demand—not only in partner choices and contractual agreements but also in embracing versatility. There’s a clear shift away from tolerating restrictive contracts that hinder growth. As we provide metadata, we need to expand our horizons beyond traditional business models to align with the evolving needs of consumers and clients.
• Accessibility: We’ve boosted our capacity by implementing speech recognition for transcribing dialogue, marking it as the initial stage in crafting captions. This enables subtitlers to channel their efforts towards developing richer contextual elements like distinguishing speakers and describing the audio mix. This automation proves pivotal for these enterprises to keep pace with the growing demand for captions mandated by streaming services.

Red Bee Discover powers robust user experiences through rich, informative metadata and dynamic imagery, customized for engaging and personalized viewing experiences across any platform. From simple guides to advanced interfaces, Red Bee Discover can help your content reach its widest possible audience, supporting increased consumption and audience satisfaction, and driving increased revenue potential.