Red Bee Media delivered the biggest livestream ever seen in the Netherlands, when Vrienden van Amstel (Friends of Amstel) was held as a digital event for the first time in its 23-year-old history on January 16, 2021. Participation surpassed all expectations, with an estimated 1.7 Million* viewers from across 120 countries worldwide. Amstel, event agency Tribe Company and media production company FabriQ Media Group, relied on Red Bee to make sure the ambitiously planned live event, with some of the country’s biggest artists, was delivered without interruption to audiences across the world. During headline act Armin van Buuren’s DJ set, the number of simultaneous streams peaked at 750,000.
Vrienden van Amstel, or “the largest pub in the Netherlands”, is one of the country’s biggest live music events, hosting around 150,000 attendees at the Ahoy Rotterdam arena every year. With Covid-19 restrictions in place, event agencies Tribe Company and FabriQ Media Group needed a partner who could provide a reliable livestreaming platform, capable of delivering hundreds of thousands of high-quality streams. Global media services company Red Bee Media was chosen to deliver the event through their managed OTT platform on www.vriendenstream.nl.