Last night Red Bee Media and FX UK were honoured with a prestigious IBC Innovation Award for Content Creation for their ground-breaking companion app to support the critically acclaimed TV series, The Walking Dead.
The second screen experience provided fans of The Walking Dead with a new, social and immersive way to engage with the show. The app also utilised cutting-edge digital audio watermarking technology, powered by Civolution, which allowed audiences to accurately sync the second screen experience to the TV show, both live and on demand – the first time that this technology was deployed commercially as part of a TV companion app in the UK.