The FAST market is showing no signs of slowing its explosive growth, with reports forecasting the market to exceed $4 billion by the year 2024. This growth perfectly complements the rise in streaming platforms as cost-effective, easily scalable, and customizable models allowing brands to reach new audiences, engage directly with fans, controlling their content and creating new revenue streams.
Combining the streaming and FAST markets creates seemingly limitless opportunities, as long as rights-owners blend the right mix of content and advertising – and deliver it to the right demographics.
FAST is essentially combining the best of the linearized and video-on-demand (VOD) experiences, bundling them to match the right audience with the right advertisers and have them meet where the most eyeballs are. That is the foundation for the monetization formula.
FAST can be seen as an evolution of traditional linear broadcasting, providing a “lean-back” viewing experience without the need to search for, and choose, content to watch.
It also solves some of the core problems of the traditional model, including removing constraints and reducing costs for content delivery, which are associated with linear broadcasting, allowing new business models to proliferate freely.