The war for audiences is on. Producing and acquiring the most compelling content is the primary battlefield. Yet, media organisations are required to invest more in the technologies powering new viewing experiences just to remain on the market.

It is increasingly more important to focus on the strategic areas where broadcasters’ core media competences lie, such as acquiring and/or producing compelling content and promoting their services to their target viewers. A way to manage the shift of focus is to consider outsourcing the nonstrategic elements of the business operations to realise the financial benefits of cost predictability and decreased technology and operational risk.

You can download the first paper of Ericsson’s Business transformation series, The CFO’s perspective here.

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