There is a strong consensus across the industry that the collision of broadcasting and broadband will define the next decade. With change on the horizon, how can the media industry players secure revenue streams?
To help meet this complex challenge, we have launched a year long programme of discovery; Tomorrow Calling. In March 2012, Red Bee unveiled new research around business models and revenue streams:
- An optimistic outlook; fast growing revenues – The UK television industry expects online video services to fuel significant industry growth in the coming years with annual revenue from pay online TV services predicted to quadruple by 2020
- Industry participants also predict that annual revenue from online advertising will quadruple by 2020, increasing by 320% from 2010
- 57% predict a major technology company such as Google, Apple or Samsung, will acquire a package of live rights to Premiership football.
- Around half of respondents (46%) expect YouTube to invest over £100 million on commissioning original video in the UK by 2020.
- 59% of respondents expect Sky to spend more on TV production in the UK than ITV.
The research findings were revealed at the 2012 Media Guardian Changing Media Summit by Bill Patrizio, Red Bee Media’s CEO. The findings were then debated by an expert panel moderated by Kate Bulkley, media and technology analyst and commentator:
- Eric Berger, executive vice president, digital networks, Sony Pictures Television
- Cindy Rose, director, digital entertainment, Virgin Media
- Bill Patrizio, CEO, Red Bee Media
- Mark Howe, managing director, agency operations, North and Central Europe, Google
- Claire Tavernier, senior executive vice president, FMX and worldwide drama, FremantleMedia