Ericsson Consumer Lab has close to 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson Consumer Lab provides unique insights on market and consumer trends.
Ericsson Consumer Lab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures. To be close to the market and consumers, Ericsson Consumer Lab has analysts in all regions where Ericsson is present, developing a thorough global understanding of the ICT market and business models.
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