• BT Sport first to sign up for Ericsson’s PIERO Augmented Reality
  • Enables overlay of 3D graphics and analysis in real-time during live studio productions and sports games
  • BT Sport also signs up for Ericsson’s PIERO sports graphics software for rugby

Ericsson (NASDAQ: ERIC) has signed BT Sport as its first client for PIERO Augmented Reality, a cutting-edge software system that enhances sports programming and creates more immersive viewing experiences.

PIERO Augmented Reality, which launched in April, enables broadcasters to overlay 3D graphics in real-time during live studio productions and sports games. Sports analysis graphics can be produced instantly either by a system operator or by a presenter using a tablet device. The graphics are then projected onto the studio floor in 3D allowing broadcasters to illustrate the analysis sequence without cutting away from the studio environment. The market-leading technology integrates easily with major studio tracking systems and popular sports data service providers.

Additionally, BT Sport will begin to use Ericsson’s PIERO sports graphics software for rugby. Using image recognition and graphic overlays, Ericsson’s PIERO enhances sports video media with visually engaging and informative illustrative effects.

For further information, please refer here.

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com