- Ericsson will design, build and run a range of new services for BT Sport, including three new BT Sport TV channels and a multi-screen, interactive red button service
- The deal includes BT Sport UHD, the first ultra-high-definition channel to launch in the UK
- Additionally, BT Sport will extend its existing broadcast and media services contract with Ericsson for BT Sport 1 and 2 by an additional three years
Ericsson (NASDAQ: ERIC) today announced that it has signed a multi-year broadcast and media services deal with BT Sport to help launch three new television channels and an interactive red button service in the UK.
Ericsson will be responsible for designing, building and running BT Sport Europe, free-to-air service BT Sport Showcase, and BT Sport UHD. BT Sport UHD will be the first ultra-high-definition channel to launch in the UK and will feature live football and other premium content.
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