Red Bee Media’s innovative companion app for the Fox zombie drama The Walking Dead has won a Bronze Lion.

The Walking Dead companion application was last night awarded a prestigious Bronze Lion at the Cannes Lions International Festival of Creativity.

Now in its 59th year, the Cannes Festival is recognised as the world’s leading benchmark of excellence in creative communications.

The award, in the Mobile Lions category (Use of Multiple Screens or Networked Mobile Technology), recognised the technical and creative ingenuity of the Walkers’ Kill Count app which, in a UK first, synched with the drama’s soundtrack and allowed fans to deepen their involvement. The app has already been rated in the top 5 in New & Noteworthy Apps on iTunes and named as one of the top 50 most innovative apps by UK Trade & Investment.

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