- As a result of a multi-year deal, Ericsson will provide a managed end-to-end OTT platform to deliver live and on-demand TV services
- SBS/Sanoma viewers will be able to access all of the broadcaster’s content anytime, anywhere, on multiple devices and platforms, via a single entertainment hub
- Complete service to launch October 2015
Ericsson (NASDAQ: ERIC) today announced that it has been selected to deliver a managed over-the-top (OTT) live and on-demand TV platform for SBS/Sanoma, one of the leading media organizations in the Netherlands.
The multi-year deal will see Ericsson providing a complete end-to-end online video service, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms.