Red Bee Media, today announced the Australian debut of RedPlayer™, the first ‘media grade’, end-to-end, next generation video platform.

Red Bee Media, one of the world’s leading media management companies providing multiplatform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the Australian debut of RedPlayer™, the first ‘media grade’, end-to-end, next generation video platform, at this year’s AIMIA Digital Summit, which takes place from 24-26 October in Sydney.

RedPlayer™ allows broadcasters, content rights holders and platform operators in Australia and around the world to deliver and monetise high quality video to multiple devices, including PC, iPhone, iPad, gaming consoles and connected TV in a secure and scalable manner. Key features of RedPlayer™ include: a higher quality playback – optimised for the end device; sophisticated security and encryption; integration of live streaming and intelligent EPG that links past, present and future programming in a personalised manner; and fast availability of programs accessible online immediately after linear transmission.

Additionally, RedPlayer™ enables businesses to profit from the growing online video market by offering flexible options for multiple purchase types including subscription, download to own, rental and capped or uncapped library access, using Cisco Videoscape Media technology. These options sit alongside dynamic and targeted advertising capabilities.

Chris Howe, Managing Director, Red Bee Media Australia, said: “Red Bee Media created RedPlayer™ in response to a growing demand for broadcast quality, online video platforms that offer a secure and quality player service that can be monetised, a requirement fuelled by the advent of connected TV and the worldwide growth in video consumption across multiple devices. RedPlayer™ is an integral part of Red Bee Media’s roadmap of continued investment in new technologies and products and we are delighted to introduce this leading-edge suite of services to Australia for the very first time. Our broadcast heritage, combined with extensive experience in managing over 90% of broadcaster VOD content consumed in the UK, means we are well positioned to lead the new ‘media grade’ era and help our partners to stay well ahead of the digital curve.”

Red Bee Media developed RedPlayer™ to deliver the following business benefits:

  • Enhanced user experience
  • Deepened user engagement
  • Extended viewing time
  • Capture of behavioral data
  • Addition of dynamic advertising
  • Integrated micro-payment models

RedPlayer™ takes best of breed video technology from leading product providers and fuses it with Red Bee Media’s expertise in brand identity, media management and content protection to create a leading-edge player that delivers every component along the value chain, tailored and packaged to the client’s requirements. RedPlayer™ functionality can be introduced by clients on a modular basis as required. RedPlayer™ comes to market at a time when online video is growing rapidly. In April 2011 26.9m people in the UK streamed video from home and work computers, according to research by Nielsen VideoCensus. Cisco predicts that by 2013 video content will account for 90% of all online traffic.

For more information please contact:

Jo Davison
Marketing and Communications Manager
Red Bee Media Australia
+61 (0) 29288 9326
jo.davison@redbeemedia.com.au

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