Red Bee Media, today announced the Australian debut of RedPlayer™, the first ‘media grade’, end-to-end, next generation video platform.
Red Bee Media, one of the world’s leading media management companies providing multiplatform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the Australian debut of RedPlayer™, the first ‘media grade’, end-to-end, next generation video platform, at this year’s AIMIA Digital Summit, which takes place from 24-26 October in Sydney.
RedPlayer™ allows broadcasters, content rights holders and platform operators in Australia and around the world to deliver and monetise high quality video to multiple devices, including PC, iPhone, iPad, gaming consoles and connected TV in a secure and scalable manner. Key features of RedPlayer™ include: a higher quality playback – optimised for the end device; sophisticated security and encryption; integration of live streaming and intelligent EPG that links past, present and future programming in a personalised manner; and fast availability of programs accessible online immediately after linear transmission.
Additionally, RedPlayer™ enables businesses to profit from the growing online video market by offering flexible options for multiple purchase types including subscription, download to own, rental and capped or uncapped library access, using Cisco Videoscape Media technology. These options sit alongside dynamic and targeted advertising capabilities.