Red Bee Media provided OTT services for rights owner Spring Media in order to create subscription-based online access to live and pre-recorded content from Sweden International Horse Show – 29/11 to 2/12 2018. With Red Bee Media’s white label solution, Spring Media was able to create a branded subscription service with two different pricing options – reaching a worldwide niche audience. The partnership between Red Bee Media and Spring Media is based on a Pay-As-You-Grow pricing model, reducing Spring Media’s entry costs in this market segment.
Spring Media owns the content rights to many sports related events globally, including Sweden International Horse Show. In addition to distribution deals with broadcasters Spring Media wanted the option to reach equestrian sports fans all over the world directly. With the help of Red Bee Media, Spring Media quickly created swedenhorseshowlive.com: a subscription-based live and video-on-demand service where a worldwide audience could gain access to live and pre-recorded content during the show.