McDonald's to show every 2018 FIFA World Cup Game in all Swedish restaurants

Thanks to Red Bee Media, McDonalds is showing all the 2018 FIFA World Cup games in every restaurant in Sweden during the tournament. The games are streamed in HD quality, enabled by Red Bee Media’s Managed OTT Services. The feeds were verified and fully up and running only a few hours after McDonalds greenlit the project. The Red Bee Media Managed OTT Services are based on a modular managed OTT platform, that gives anyone the opportunity to start streaming their content within minutes.

We needed someone who could deliver the World Cup to our restaurants on a tight deadline and without any glitches. Red Bee Media managed to do just that and enabled us to give our customers access to world class football while enjoying our burgers“, says Rickard Berthold, Digital Lead at McDonalds Sweden.

As a main sponsor of the 2018 FIFA World Cup, McDonalds were looking for a solution enabling them to stream all the games in their 207 restaurants in Sweden. Red Bee Media was chosen as the service provider given its pedigree in live sports, quality, speed to market and customer care. The feeds were up and running within hours from the start of the project, delivering the World Cup to guests all over the country.

We are proud to be able to deliver a high-quality stream of one of the biggest live sports events in the world, in so many locations at the same time. Our solution is built to manage any type of content and be displayed on any available device, and we are glad that McDonalds chose us to deliver the World Cup to their restaurants“, says Anders Wassén, Head of Online Video Development at Red Bee Media.

Red Bee Media’s Managed OTT Services are enabled by a modular managed OTT platform, with a state of the art microservices architecture, operated in the cloud which enables both flexibility and scalability. The platform can deliver any format to any device, be it live or VOD. Anyone, no matter their content or audience can have their own OTT-channel up and running within minutes. One of the benefits of Red Bee Media’s OTT solution is the fact that it offers end-to-end capabilities from content acquisition through to delivery. With a work-flow based on continuous deployment, Red Bee Media can also ensure ongoing updates, with new features and functionality going live without any time-consuming updates.

“Our product and development team has been hard at work building a next generation OTT service. With great determination we have focused on creating a service that delivers flexibility, speed to market, top of the line quality and live delivery end-to-end. All supported from our global live operation centers. It is reassuring to see that our work has paid off, as evident from the quantity of new customers that have joined us over the last few months, including McDonalds in Sweden”, says Dave Travis, Chief Service Portfolio Officer, Red Bee Media.

The 2018 FIFA World Cup goes on between the 14th of June and 15th of July. All 64 games will be available at your nearest McDonald’s restaurants in Sweden through the Red Bee Media Managed OTT Solution.

For more information please contact

Jesper Wendel, Head of Communications, Red Bee Media

+33(0)786 63 19 21


About Red Bee Media
Red Bee Media is a leading global media services company with more than 2500 media service and broadcast experts, primarily based out of 11 main service hubs around the globe. Every day, millions of people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers more than 2.7 million hours of programming in more than 60 languages for nearly 600 TV channels. Red Bee Media’s OTT service has more than 340 channels and over 20 000 live programming every week. The company’s content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database covering over 90 percent of all programming available across traditional TV, video on demand (VOD), subscription video on demand (SVOD). Red Bee Media also provides over 230,000 hours of captioning each year – more than 100,000 hours of which is live.