In participating at the UK Council on Deafness Annual Conference on November 20th, Red Bee Media is showcasing the company’s innovative work in live sign language translation for broadcast TV. As the only national provider of live British Sign Language (BSL) services for news programs, and with a unique solution developed over 8 years, Red Bee Media is combining technical innovation and expert translators to deliver a sign language service for live news & event broadcasts. With the setup, for the first time Red Bee Media can enable Deaf translators to work on live programs.

Live sign language translation has traditionally needed to be provided by hearing interpreters; through technical innovation and practical experimentation, Red Bee Media has developed a groundbreaking solution for these live services to be provided by Deaf translators as well.

The process is simple yet technically advanced, leveraging Red Bee Media Platforms Subito and InterSub. Live captions are first created by a captioner re-speaking via Subito (Red Bee Media’s live captioning platform), whilst listening to a low latency audio feed of the broadcast. These captions are then reformatted through InterSub (a tool created to deliver real-time transcripts in non-broadcast environments) and presented on the studio teleprompter used by the translator to provide sign language translation on screen.

"Speed and accuracy have been our focus in perfecting this setup. By combining our systems in an innovative way, we have been able to utilize the skills of our captioning and translation staff together with the speed and reliability of our platforms – enabling our Deaf translation team to provide a service that was previously only possible via a hearing interpreter.”

Matt Simpson Head of Portfolio, Access Services, Red Bee Media.

Red Bee Media’s Deaf sign language translators are providing services on key events and certain weekend shows. While participating at the UK Council of Deafness Annual Conference, Red Bee Media will be showcasing the company’s live British Sign Language (BSL) solution. Lesley McGilp, Signing General Manager at Red Bee Media will be giving a talk on ‘Utilising the skills of Deaf interpreters and new tech’.

"As the only national provider of live BSL services in the UK, we are proud to be able to offer this unique setup where Deaf translators can provide translations for live broadcasts. I am looking forward to sharing our story during the UK Council of Deafness Annual Conference. ”

Lesley McGilp Signing General Manager, Red Bee Media

The UK Council of Deafness Annual Conference takes places at the BT Tower in London, November 20th with the topic “Technology and the Workplace – Fact vs. Fiction”.

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed using Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Headquartered in London, with 2300 media experts in Europe, the Middle East, Asia Pacific and North America, Red Bee provides innovative solutions across the entire content delivery chain including Playout, OTT, Distribution, MCR, Media Management, Access Services, Content Discovery, and Post-Production. 



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Gabija Jonsson
Head of Communications, Red Bee Media