Red Bee Media, a leading global media services provider, today announces the addition of Free Ad-Supported Streaming TV (FAST) services to its Red Bee Pulse product. Bringing its proven expertise in working with some of the world’s most renowned broadcasters and best-in-breed technology partners, Red Bee’s FAST services enable media organizations to explore new business models and reach wider markets.
Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences. Harnessing its established partnerships with ad tech and personalization specialist Nowtilus and ad serving and SSP capabilities of Equativ, Red Bee is helping customers optimize content monetization and ensure a seamless end-to-end advertising workflow.
As traditional linear broadcasting and over-the-top (OTT) streaming markets converge, content owners require trusted media partners to distribute content reliably to global audiences. Red Bee’s FAST services enable media brands to quickly spin up FAST channels and maximize the value of their on-demand video assets, providing audiences with personalized ‘lean-back’ streaming experiences.