Red Bee Media to unveil findings from UK-wide survey exploring changing consumer attitudes and behaviour in 2020.
Broadcast journalist, Krishnan Guru-Murthy, to host live debate with top-level execs from Sky, UKTV, Thinkbox and MediaCom.
Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the second of three live events which form part of its Tomorrow Calling study, an industry-wide programme of discovery into the future of media and the impact of new technologies, changing consumer behaviours and evolving business models.
‘TV audiences of tomorrow’ will come under the spotlight at the event, which will take place on Wednesday 16th November 2011 at a central London venue in front of a live audience of senior industry executives and webcast to a global audience online.
Red Bee Media will unveil findings from its in-depth, UK-wide qualitative and quantitative survey, which explores changing viewer attitudes and behaviours to TV and video in 2020. An expert panel, hosted by broadcast journalist Krishnan Guru-Murthy, will then take to the stage to tackle the topic of changing media audiences and debate which future TV developments will have the most impact and why; how audiences will navigate and find content; what role brands will play and which brands audiences will trust in the future; how the balance of linear versus VOD will change; and the future role of social media and connected devices.
The confirmed panellists are:
- Tim Hussain, Head of Platform Development and Partnerships, BSkyB
- Sue Unerman, Chief Strategy Officer, MediaCom
- Julia Jordan, Executive Director, Business and Operations, UKTV
- Neil Mortensen, Research and Planning Director, Thinkbox
- Andy Bryant, Director, Creative, Red Bee Media