Red Bee Media’s new live automatic subtitling solution will help make unregulated content such as social media accessible for the deaf and hard-of-hearing

Red Bee Media is announcing the launch of its live automatic subtitling solution aimed at making more unregulated content accessible to a wider audience. Partnering with Speechmatics, Red Bee Media is taking the most accurate automatic speech recognition technology (ASR) on the market and channelling it through its bespoke Subito Live subtitling platform to provide same-language subtitling for social media and other unregulated channels.

Based on Red Bee Media’s subtitling expertise, the bespoke Subito Live platform includes sophisticated formatting and house style configurations, a timed-text database and a wide variety of broadcast and online delivery channels. By introducing the element of ASR, Red Bee Media has been able to create a solution that makes the production of accurate subtitles more cost-efficient.

While regulated content will continue to require skilled subtitlers, unregulated channels such as online content and social media sites can take advantage of Red Bee Media’s live automatic subtitling solution to make their content accessible to the deaf and hard-of-hearing. With over 900 million, or one in ten, people estimated to suffer from disabling hearing loss by 2050, it is now more important than ever for all producers of video content to make sure accessibility remains top of mind.

"We are incredibly excited by the potential of using the power of ASR in broadcast and making previously unavailable content accessible for the first time. As leaders in the broadcast and media industry, we are constantly on the lookout for ways to optimise and improve our processes. Our live automatic subtitling solution is an example of the many ways in which we are innovating and we can’t wait to see what other exciting things will result from our partnership with Speechmatics.”

Tom Wootton Product Manager, Red Bee Media

"Red Bee Media is a truly innovative player in the media and broadcast industry and we are excited to work together. Their dedication to making content accessible in both regulated and unregulated markets is inspiring and I am thrilled to be involved in a speech revolution that will help open up broadcast media to everyone, everywhere.”

Benedikt von Thüngen CEO , Speechmatics

Red Bee Media and Speechmatics have also developed an offline subtitling solution for pre-recorded video content. Incorporating ASR into its production workflows with a secure, internally hosted Speechmatics solution, ensures broadcasters like Channel 4 are at the forefront of new technologies.

"Red Bee Media has been a key partner in helping break new ground in broadcasting accessibility. The introduction of Speechmatics’ ASR solution to drive subtitling processes means that they are once again are at the cutting edge of broadcasting technology.”

Graham Wilkinson Presentation and Content Manager, Channel 4

Red Bee Media and Speechmatics will be at IBC in Amsterdam between 14-18 September 2018. To find out more, visit Red Bee in Hall 5, stand B27 and Speechmatics in Hall 8, stand E17.

About Speechmatics

With the voice revolution here, Speechmatics has used its decades of machine learning and research expertise to develop Automatic Speech Recognition (ASR), available in private or public clouds and securely on-premises. The technology can be used for real-time or pre-recorded audio and video files, pushing the boundaries of speech recognition innovation and supporting an industry-leading number of languages and dialects.

We’re continually developing new technology that can help customers across a variety of industries to accurately understand and transcribe spoken words, from call centres and financial enterprises to broadcast providers and beyond.

Headquartered in Cambridge, United Kingdom, Speechmatics is a privately-held company with the backing of prominent investors, including IQ Capital and Amadeus Capital Partners.

For more information, please visit

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed using Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Headquartered in London, with 2300 media experts in Europe, the Middle East, Asia Pacific and North America, Red Bee provides innovative solutions across the entire content delivery chain including Playout, OTT, Distribution, MCR, Media Management, Access Services, Content Discovery, and Post-Production. 



For press enquiries, please contact:
Gabija Jonsson
Head of Communications, Red Bee Media