Red Bee Media, a leading global managed services provider in broadcasting and media, has entered a partnership with Swedish streaming innovator Nenda, boosting the company’s efforts in disrupting the global B2B Television market. Nenda will leverage Red Bee Media’s Managed OTT and Distribution services in order to provide the hospitality industry with a unique streaming service, delivering the next generation television experience in hotel rooms worldwide.


The service, powered by Red Bee Media’s Managed OTT and Distribution Services, will offer hotel chains a cost efficient, content rich and highly customizable streaming service uniquely integrated with booking systems and loyalty programs. The service will provide hotel guests with a whole new TV experience with high-quality, personalized and on-demand shows during their stay, far from the linear and impersonal content provided in hotels today. Guest will, for example, be offered channels and content based on the country from which they are visiting as well as on individual preferences. Going forward, Nenda plan to roll out similar services for other segments, including restaurants, bars and clubs, hospitals and elderly homes.

"Even in the most modern hotels the TV offering is often the same as in the 90s, where the guest has to flip through dissatisfying content in a foreign language, which leads to frustration rather than an entertaining experience. We want to change this and we have ambitious goals, planning to disrupt and revolutionize the B2B segment for TV & streaming on a global scale and the hospitality industry is just the beginning. With Managed OTT and Distribution services from Red Bee Media we are able to provide the best possible platform to our customers. ”

Anders Hässel CEO and Founder, Nenda

The Red Bee Media Managed OTT Services are built on a cloud-based and open standards technology supporting a wide array of use cases, including premium live events, linear channels, catch-up and video-on-demand. This in combination with Red Bee Media’s global Channel Store will give Nenda and their customers access to a repository of thousands of channels from global suppliers.

"We are proud and excited to be part of Nenda’s Journey from the start. Our Managed OTT offering is at the forefront of the industry and working with Nenda enables us to showcase its potential for giving any type of business the opportunity to leverage the possibilities of streaming video content.”

Steve Nylund CEO, Red Bee Media

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed using Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Headquartered in London, with 2300 media experts in Europe, the Middle East, Asia Pacific and North America, Red Bee provides innovative solutions across the entire content delivery chain including Playout, OTT, Distribution, MCR, Media Management, Access Services, Content Discovery, and Post-Production. 



For press enquiries, please contact:
Gabija Jonsson
Head of Communications, Red Bee Media
+46 730591467