Red Bee Media, a leading global managed services provider in broadcasting and media, has entered a partnership with Swedish streaming innovator Nenda, boosting the company’s efforts in disrupting the global B2B Television market. Nenda will leverage Red Bee Media’s Managed OTT and Distribution services in order to provide the hospitality industry with a unique streaming service, delivering the next generation television experience in hotel rooms worldwide.
The service, powered by Red Bee Media’s Managed OTT and Distribution Services, will offer hotel chains a cost efficient, content rich and highly customizable streaming service uniquely integrated with booking systems and loyalty programs. The service will provide hotel guests with a whole new TV experience with high-quality, personalized and on-demand shows during their stay, far from the linear and impersonal content provided in hotels today. Guest will, for example, be offered channels and content based on the country from which they are visiting as well as on individual preferences. Going forward, Nenda plan to roll out similar services for other segments, including restaurants, bars and clubs, hospitals and elderly homes.