Red Bee Media, a leading global media services provider, has entered into an agreement with Who’s Watching TV (WWTV), to supply services to WPT®, the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. The partnership entails WPT contracting for the WWTV Explorer Service, a program and schedule analysis tool that provides access to comprehensive TV programming, past and future listings, accompanied by essential metadata.
The WWTV Explorer Service offers WPT unparalleled access to an extensive library of television content, enabling them with the tools necessary to optimize content and ad sales revenue growth and refine strategic distribution channels. With the ability to delve into past programming and plan for future broadcasts, WPT gains a competitive edge in the ever-evolving media landscape by using the most accurate TV listing data available today provided by Red Bee Media.