Red Bee Media has signed an agreement to sell its Piero Sports Graphics business to Canadian live video production technology company Ross Video. The sale supports Red Bee Media’s strategic focus on its market leading managed services business within broadcasting and media.

Red Bee Media and Ross Video entered into a business transfer agreement on February 21, 2019 and the sale was concluded March 27, 2019. All Piero employees have transfered from Red Bee Media to Ross Video’s UK subsidiary (Ross Video UK).

Piero Sports Graphics is an award-winning sports analysis tool-set used by high profile broadcasters to provide audiences with new angles and virtual views of sports events through 3D graphics and image recognition and by sports clubs as a coaching tool to guide players and improve team performance.

“The sale of Piero Sports Graphics supports our strategy of focusing on delivering market leading managed services within broadcasting and media. Ross Video is well positioned to continue to develop Piero and they will be able to leverage the potential of the product and accelerate growth of the business”, says Steve Nylund, CEO, Red Bee Media

“Piero Sports Graphics is a perfect complement to our industry-leading XPression Graphics and VS/AR offerings”, says David Ross, CEO, Ross Video. “Our worldwide sports production customer base will really appreciate the added momentum and exposure we can give to this legendary product.”

The two parties will continue to co-operate closely now that the business transfer is concluded, with Ross Video delivering and supporting Piero Sports Graphics to Red Bee Media customers.

 

Ross Video Media Contact

Stuart G. Russell, Senior Communications Manager
srussel@rossvideo.com
+44 7827 019494
Twitter: @ross_video
www.rossvideo.com

 

About Ross Video
Ross powers video productions for billions of global viewers daily with the industry’s widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship. Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.