Red Bee Media has signed an agreement to sell its Piero Sports Graphics business to Canadian live video production technology company Ross Video. The sale supports Red Bee Media’s strategic focus on its market leading managed services business within broadcasting and media.

Red Bee Media and Ross Video entered into a business transfer agreement on February 21, 2019 and the sale was concluded March 27, 2019. All Piero employees have transfered from Red Bee Media to Ross Video’s UK subsidiary (Ross Video UK).

Piero Sports Graphics is an award-winning sports analysis tool-set used by high profile broadcasters to provide audiences with new angles and virtual views of sports events through 3D graphics and image recognition and by sports clubs as a coaching tool to guide players and improve team performance.

“The sale of Piero Sports Graphics supports our strategy of focusing on delivering market leading managed services within broadcasting and media. Ross Video is well positioned to continue to develop Piero and they will be able to leverage the potential of the product and accelerate growth of the business”, says Steve Nylund, CEO, Red Bee Media

“Piero Sports Graphics is a perfect complement to our industry-leading XPression Graphics and VS/AR offerings”, says David Ross, CEO, Ross Video. “Our worldwide sports production customer base will really appreciate the added momentum and exposure we can give to this legendary product.”

The two parties will continue to co-operate closely now that the business transfer is concluded, with Ross Video delivering and supporting Piero Sports Graphics to Red Bee Media customers.

For more information please contact

Jesper Wendel, Head of Communications, Red Bee Media
+33(0)786 63 19 21
Twitter: @redbeemedia

Ross Video Media Contact

Stuart G. Russell, Senior Communications Manager
+44 7827 019494
Twitter: @ross_video

About Red Bee Media
Red Bee Media is a leading global media services company employing more than 2500 media service and broadcast experts. With its head office in London, UK, Red Bee Media provides services from 11 main hubs around the world. Every day, millions of people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers over 4 million hours of programming in more than 60+ languages for over 500 TV channels. Red Bee Media’s OTT services include live transcoding of 233 channels for broadcasters and 119 standalone channels provided to 1.7 million subscribers. The company’s content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database with over 90 percent of all programming available across traditional TV, VOD and SVOD. Red Bee Media also provides over 200,000 hours of captioning each year – more than 70,000 hours of which is live. Red Bee Media is an equal opportunity employer, with a clear focus on embracing diversity and creating an inclusive workplace throughout the entire organization.

About Ross Video
Ross powers video productions for billions of global viewers daily with the industry’s widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screensentertainment shows and rock concertseducational institutionslegislative assembliescorporate applications and inspiring content for houses of worship. Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.