Red Bee Media has successfully demonstrated software-defined video encoding and statistical multiplexing on its private cloud infrastructure in the Red Lab facilities at Broadcast Centre, London. This video encoding service seamlessly complements other Red Bee services including Playout, Global MCR and OTT. The combination of software defined components and Red Bee’s scalable private cloud infrastructure provides a flexibility for broadcasters that was previously unavailable with traditional appliance-based platforms.

Through a live demonstration with multiple customers present, Red Bee was able to apply software-based multiplexing, building 18 encoded channels into one IP-based stream in just around 5 minutes. With this setup Red Bee is able to add new channels to a customers’ distribution stream within minutes.  

"Red Bee is at the forefront of innovation, including in the industry push towards moving from HD-SDI to an all IP and software-based infrastructure. With our private cloud environment, we have managed to reduce complexity and deployment time significantly when it comes to video encoding and multiplexing. ”

Kristian Langbridge Head of Distribution Services, Red Bee

While many video transcoding services are already available on the market, based on public cloud services, Red Bee Media is the first global broadcast and media services provider to demonstrate a high-end baseband video encoding and multiplexing deployed on a private cloud infrastructure.

Under the Red Lab name, Red Bee Media is formalizing its R&D efforts with multiple connected facilities across the globe. Two has been opened during 2019 in London and Hilversum in the Netherlands, with additional to be added in 2020 and beyond.

About Red Bee

Red Bee Media is the leading global media services partner for innovation and growth. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed using Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Headquartered in London, with 2300 media experts in Europe, the Middle East, Asia Pacific and North America, Red Bee provides innovative solutions across the entire content delivery chain including Playout, OTT, Distribution, MCR, Media Management, Access Services, Content Discovery, and Post-Production. 



For press enquiries, please contact:
Gabija Jonsson
Head of Communications, Red Bee Media