Red Bee Media will be delivering business critical video services to major Dutch broadcaster RTL through the company’s all IP Global MCR Platform. With the latest software-based solutions for video networks, routing, control and monitoring, all of RTL’s facilities will be connected to the Red Bee Media MCR in Hilversum, with access to a global video network. After an initial transfer of services during July, all MCR assets will be migrated from RTL’s infrastructure, to be managed through Red Bee Media’s end-to-end video services offering.
All live signal acquisition, video routing, processing, monitoring, reporting and distribution required by RTL as one of the largest commercial broadcasters in the region, will be outsourced to Red Bee Media.
"It is with full confidence in their experience and innovative mindset that we are outsourcing our MCR operations to Red Bee Media. They have proven to be the best equipped service provider to maintain the seamless operation of our MCR activities and the innovative partner to support in modernizing our ways of working. We are looking forward to transferring into a future proof IP-based service that will provide us the flexibility and high quality we require.”
Emerging IP standards have already transformed ways of working, and the vendor agnostic Global MCR services from Red Bee Media are suited for all video connectivity needs when moving away from legacy SDI to an all-IP world. The goal is to revolutionize the acquisition of video sources while routing signals to wherever they are required: in a studio, in playout or on a distribution platform in a data center. Five core principles have guided the development of the services; enabling global reach, rapid time to value, flexibility and scale, reliability and security.
"With locations in London, Paris, Stockholm and Hilversum, we consider our international MCR services as a key strategic pillar to ensure future broadcast business, enabled by our recently launched all IP MCR platform. We can now provide access to new MCR business models with flexible port-as-a-service concepts based on subscriptions and pay-per-use models.”
Red Bee Media is the leading global media services partner for innovation and growth. We enable some of the world’s most recognised media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 2,000 media experts in Europe, Asia Pacific and North America, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content Discovery, and Post-Production services.
BORN IN BROADCAST. LIVE FOR MEDIA.
For press enquiries, please contact: Gabija Jonsson
Head of Communications, Red Bee Media
gabija.jonsson@redbeemedia.com
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