Red Bee Media delivered live broadcasts of the 2019 Rugby World Cup in Japan for ITV, providing Playout, MCR and Media Management services throughout the entire tournament. With a total of 45 live matches on ITV and ITV4, Red Bee brought over 130 hours of world class rugby to millions of viewers in the UK during the 6-week event. Rigorous planning started in 2018 and included provisioning of extra staff, infrastructure and disaster recovery rehearsals as well as a full world cup simulation exercise ahead of the start of the tournament. Saturday morning’s final between England and South Africa peaked at 12.8 million viewers – which is the biggest morning audience on any UK channel since the royal wedding in 2011.
The Rugby World Cup was exclusively available on ITV in the UK. The live broadcasts were delivered by Red Bee between September 20th and November 2nd, in addition to handling the regular mix of scheduled and other live broadcasts.