For the fifth consecutive year in a row, Red Bee has been named Out-of-House Agency of the Year at PromaxBDA Europe.
Red Bee scored an additional three Gold and three Silver awards in recognition of its work on promotional projects for broadcasters such as the BBC and UKTV. Red Bee’s Richard McCormack also took top honours with the celebrated Rocket Award, which recognises a producer or marketer with less than two years’ experience who is already creating outstanding work.
“To win this year means more than any other year because it has been a year of big change and transition,” said Andy Bryant, Managing Director of Red Bee. ”What’s especially pleasing is our award nominations and wins are across a wide variety of categories—across design, promotion, digital, and social media. Something we pride ourselves on is being the creative agency for a multiscreen world.”
The PromaxBDA Europe Awards 2016 took place on Tuesday 15 March in the Hotel Arts, Barcelona. It is the only event of its kind to honour outstanding achievement in entertainment marketing and design across Europe, with more than 35 categories recognising the multi-platform campaigns, social media strategies and digital innovations that create powerhouse media brands and build passionate fandom. Gold, Silver, and Bronze prizes were awarded in categories ranging from funniest promo to outstanding set design. This year’s list of finalists was determined from more than 1,600 submissions from top broadcasters and agencies in 40 European countries by an esteemed jury of industry executives and creative leaders.
Red Bee’s award wins at PromaxBDA Europe 2016:
On-Demand Catch-Up Spot: BBC Dish Up (BBC)
Website or Interactive Service Spot: World War One Ebook (BBC)
Rocket Award: Richard McCormack
Dramatic Programme Spot: EastEnders Kathy’s Back (BBC)
Children’s Programme Spot: Blue Peter – Get The Badge (BBC)
Programme Spot Not Using Programme Footage: Hoff The Record (UKTV)
Total Red Bee finalists: 18