This summer, KNIPPR, the over-the-top (OTT) TV service of T-Mobile Netherlands, launched an event channel to broadcast live from the annual Tilburg Fair in the Netherlands. Ericsson managed and delivered the channel launch end-to-end: providing the mobile radio studio through to playout of the event channel from Ericsson’s Master Control Room in Hilversum to the KNIPPR TV app on various devices.

The Tilburg Fair is one of the biggest events in the Netherlands, attracting more than 1.5 million visitors annually. Kermis FM, a Dutch radio and television station, broadcasts live radio and TV programming from the Fair 24/7, including guest interviews, live DJ sessions and artist performances.

Once the rights to broadcast Kermis FM were secured by KNIPPR, Ericsson Broadcast and Media Services had just 24 hours to create an event channel with a flexible feed to enable the broadcast of live events and video playlists. As Ericsson already manages the technology and content metadata behind the KNIPPR OTT TV platform, it was well positioned to take on the challenge. With Ericsson’s team on the ground in Tilburg and the company’s managed OTT platform, playout and content discovery services teams on hand in Ericsson’s Broadcast Center in Hilversum, Ericsson was able to launch a bespoke Kermis FM Teevee channel on KNIPPR within hours.

“The launch of a dedicated KNIPPR events channel enables new opportunities for our company, T-Mobile”, says Johan Trouwborst, Head of KNIPPR. “I’m extremely proud of the team. This is a great example of how we can leverage the agility of cloud technologies to deliver unique experiences for our subscribers through our partnership with Ericsson.”

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

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