Red Bee Media’s squad is going all the way to the final.
The 2018 World Cup in Russia has been eagerly awaited by players and fans alike. But it’s the TV broadcasters who’ve been putting in the hard work to get ready for what is one of the world’s biggest sporting event. The World Cup is all about TV. Without TV, it wouldn’t be so successful. It might sound obvious, but it’s easy to forget. We take great coverage of every second of every game for granted – it’s just there. But, the hard work that goes into getting those superb pictures from stadium to screen is immense.
And Red Bee Media has been – and will be until July 15th when the trophy is finally awarded to a winning team – right at the heart of the tournament. It’s been reported that the global audience for the entire competition will exceed 3.4 billion people. That will up from Brazil 2014, and the figure represents almost half of the global population. And revenues will be over $6 billion including TV rights and sponsorship1.
At Red Bee Media, we’ve been preparing for the challenge for a long time. And so far, it’s going great. We’re delivering sparkling UHD and HDR broadcasts for Dutch National Broadcasters NPO and NPS. Holland is one of only 15 nations which can watch the highest resolution images of the games and we’re proud of the achievement.
One of the World Cup’s key sponsors, McDonald’s, was keen to make the most of their link to the action, so they asked to beam each and every game into every one of their 207 restaurants in Sweden. Within hours the links were up, and customers could order Big Mac and Fries and HD World Cup action all at the same time! All via our Managed OTT services.