Red Bee Media has created the world’s first Software Only Uncompressed Playout Deployment, leading the way in the IP and software transformation of the broadcasting industry. First showcased at IBC 2018, the solution is the first in the world to use uncompressed video over IP, without requiring any dedicated infrastructure. With systems running on private cloud deployments across multiple data centres, Red Bee Media will be able to deliver unmatched quality and flexibility to Tier 1 public and commercial broadcasters. Research & development has taken place over a period of 2 years and the solution will go live with several customers during 2019.

The broadcasting and media industry is steadily moving towards IP and software-centric environments for playout deployment. But current solutions are also relying on either compressed video feeds or single task hardware that is costly to acquire and maintain and that can only provide flexibility with unused capacity available. To answer the need for flexibility, agility and cost reduction for Tier 1 broadcasters who need to maintain premium video quality with low latency, Red Bee Media has created a completely IP and Software Based Playout Deployment for uncompressed video streams. The platform eliminates the need for any special purpose hardware or additional infrastructure that corrects issues in the video feeds.

“Going software only and enabling a consumption based commercial model has been a strict ambition for us. Previous IP centric playout deployments have relied on compressed video streams or bespoke hardware to make it work. This was not an option for either us or our customers. After dedicated R&D efforts we can now offer a solution with uncompressed video streams of the highest quality, combined with the flexible commercial models and agility that only an IP and Software based system can offer, all running on our newly deployed hybrid cloud”, says David Travis, Chief Portfolio Officer, Video Services, Red Bee Media.

A completely IP and Software based playout system will fundamentally change how playout services are delivered in the future. With a multivendor software only playout stack, Red Bee Media is not only reducing costs and adding agility to existing projects, but is also creating opportunities for launching new projects and channels at a predictable cost with significantly reduced implementation times.

“Launching an IP and Software only Playout Deployment solution is really showing the core value we provide as a managed service provider. We have tied together technologies from multiple vendors and leveraged the combined features and functions of them all. We have created something truly new and unique that will not only make current Playout ventures more agile and cost effective but will also create new possibilities for Playout deployment in the future”, says Steve Nylund, CEO Red Bee Media.

Red Bee Media is combining their IP and Software based Playout Services with the company’s cloud-based Media Management platform Nucleus and managed OTT platform to offer an end to end highly flexible media processing and delivery service to the world’s top broadcasters and content owners.

The new solution will go live with several Tier 1 broadcasters in Europe during 2019.

Communiqué de presse en français

Persbericht in het Nederlands

For more information please contact
Jesper Wendel, Head of Communications, Red Bee Media
Jesper.wendel@ericsson.com
+33(0)786 63 19 21

About Red Bee Media
Red Bee Media is a leading global media services company with more than 2500 media service and broadcast experts, primarily
based out of 11 main service hubs around the globe. Every day, millions of people on all continents watch television programs
prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers 4 million hours of programming in
more than 60+ languages for over 500 TV channels. Red Bee Media’s OTT services include live transcoding of 233 channels for
broadcasters and 119 standalone channels provided to 1.7 million subscribers. The company’s content discovery portfolio spans
more than 10 million movies and program titles, covering over 25 languages, and includes an image database covering over 90
percent of all programming available across traditional TV, video on demand (VOD), subscription video on demand (SVOD). Red
Bee Media also provides over 200,000 hours of captioning each year – more than 70,000 hours of which is live.

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