London – September 30, 2015 – NBCUniversal International Networks (NBCUIN) – part of NBCUniversal, one of the world’s leading media and entertainment companies – today unveiled the brand refresh for Studio Universal, its movies channel available across Africa, Spanish Latin America, Brazil and Italy. Red Bee – the award-winning creative agency, now part of Ericsson group – led the refresh of the logo and on-air packaging, working in close collaboration with NBCUIN’s in-house creative and marketing team, who developed the new positioning and tagline. The refreshed brand will begin rolling out on 1 October in Africa and follow in other markets over the coming months.

In refreshing the brand, Red Bee was inspired by the iconic world of film. The on-screen presentation graphics take design cues from movie posters – such as a centred layout, type alignment and limited colour palettes – while the redesigned Studio Universal logo is now a confident black & white marque with a cinematic feel. The result is a channel brand that truly celebrates every aspect of the movies.

For further information, please refer here.

Eileen Morrison
VP, Communications
NBCUniversal International, Networks & Distribution
+44 (0) 203 618 5971
eileen.morrison@nbcuni.com

Lynne-Mei Lee
Head of PR, Red Bee
+44 7931 722783
lynne-mei.lee@ericsson.com
www.redbeemedia.com/creative  
@RedBeeCreative